Annualized Impact Calculator

Project experiment results to annual business impact

How it works: Enter your experiment results and traffic volume. The calculator will project the impact over a full year, with adjustments for novelty decay and seasonal variations.

Quick Presets

Metric Type

What are you measuring?

Currency

Baseline Value

Revenue per visitor/conversion

Revenue per visitor

EUR

Observed Uplift

The lift from your experiment

Relative Uplift

+5.0 %

The percentage improvement over baseline

Low statistical confidence (p > 0.1)?

Traffic Volume

How much traffic receives this treatment?

Traffic per period

Period

Adjustments

Account for decay and seasonality

Effect Retention (Decay)

100 %

100% = effect persists fully, 50% = half the effect remains over time

Seasonality

No seasonal variation

Enter your baseline value and traffic to calculate annualized impact.